Huawei's first "wide-format" horizontal foldable, the Pura X Max, has achieved impressive early sales, outperforming all previous Huawei foldable models in the same period.
According to analyst @RDObservation, the Pura X Max series sold approximately 343,700 units by late May 2026, its first month on the market.
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This figure is higher than any earlier Huawei foldable during the equivalent launch window.
Counterpoint Research data confirms the Pura X Max is outperforming the Mate X7 and earlier Pura X models in early weeks.
Design Inspired by A4 Proportions
In a recent video, Huawei Executive Director Yu Chengdong highlighted the phone's √2:1 screen ratio when unfolded, inspired by an A4 sheet of paper.
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This ratio ensures content looks natural and scales smoothly whether the device is open or closed, addressing a common frustration with earlier foldables.
Huawei's team discovered that most users still operate foldables primarily in their folded, compact form.
They focused on optimizing the inner screen experience, adjusting bezels, content ratios, and considering typical viewing distance and comfortable eye movement.
The goal was to create a device that feels like a proper mini-tablet when opened, without awkward distortions.
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Strong Demand for Premium Collector's Edition
Interestingly, the more expensive Collector's Edition accounted for a significant portion of sales—about 198,500 units—indicating strong demand even at premium prices.
This early success suggests consumers are responding well to Huawei's focus on practical design and HarmonyOS optimizations.
The Pura X Max bridges the gap between a smartphone and a tablet without being too bulky.
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It remains to be seen whether this momentum will continue in the coming months.
