Apple has raised prices on a wide range of its products, including iPads, MacBooks, Mac mini, and Mac Studio, attributing the hikes to rising component costs fueled by a global memory and storage chip shortage driven by the AI boom.
The new prices took effect immediately on Apple's online store. The increases vary by product and region.
Price increases across product lines
- HomePod mini: from $99 / €99 to $129 / €119 (+$30 / €20)
- HomePod: from $299 / €349 to $349 / €419 (+$50 / €70)
- Apple TV 4K: from $129 / €169 to $199 / €229 (+$70 / €60)
- Base iPad: from $349 / €429 to $449 / €529 (+$100 / €100)
- iPad mini: from $499 / €599 to $599 / €719 (+$100 / €120)
- 11-inch iPad Air: from $599 / €699 to $749 / €839 (+$150 / €140)
- 11-inch iPad Pro: from $999 / €1,199 to $1,199 / €1,439 (+$200 / €240)
- 13-inch iPad Pro: from $1,299 / €1,549 to $1,499 / €1,789 (+$200 / €240)
- Entry-level MacBook Neo: from $599 / €699 to $699 / €839 (+$100 / €140)
- 13-inch MacBook Air: from $1,099 / €1,199 to $1,299 / €1,439 (+$200 / €240)
- 14-inch MacBook Pro and higher configurations: increases of $300 and up
- iMac and Mac Studio: some configurations up to +$1,300
- Vision Pro: now $3,699 / €4,229 (+$200 / €200)
The 256GB Mac mini has also returned to the lineup at $799, which is $200 higher than its previous price.
Apple CEO Tim Cook described the memory shortage as a "hundred-year flood" in a Wall Street Journal interview.
He noted that after years of absorbing cost increases, the company can no longer do so. "Unfortunately, price increases are unavoidable," he said.
The average price increase across affected products is roughly $247.
This marks a notable shift for Apple, which has historically tried to shield customers from supply chain fluctuations.
The AI-driven demand for high-end chips has created significant pressure across the industry. Customers considering a purchase may want to act soon, as further adjustments could follow.
