Apple has raised prices on a wide range of its products, including iPads, MacBooks, Mac mini, and Mac Studio, attributing the hikes to rising component costs fueled by a global memory and storage chip shortage driven by the AI boom.
The new prices took effect immediately on Apple's online store. The increases vary by product and region.
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Price increases across product lines
- HomePod mini: from $99 / €99 to $129 / €119 (+$30 / €20)
- HomePod: from $299 / €349 to $349 / €419 (+$50 / €70)
- Apple TV 4K: from $129 / €169 to $199 / €229 (+$70 / €60)
- Base iPad: from $349 / €429 to $449 / €529 (+$100 / €100)
- iPad mini: from $499 / €599 to $599 / €719 (+$100 / €120)
- 11-inch iPad Air: from $599 / €699 to $749 / €839 (+$150 / €140)
- 11-inch iPad Pro: from $999 / €1,199 to $1,199 / €1,439 (+$200 / €240)
- 13-inch iPad Pro: from $1,299 / €1,549 to $1,499 / €1,789 (+$200 / €240)
- Entry-level MacBook Neo: from $599 / €699 to $699 / €839 (+$100 / €140)
- 13-inch MacBook Air: from $1,099 / €1,199 to $1,299 / €1,439 (+$200 / €240)
- 14-inch MacBook Pro and higher configurations: increases of $300 and up
- iMac and Mac Studio: some configurations up to +$1,300
- Vision Pro: now $3,699 / €4,229 (+$200 / €200)
The 256GB Mac mini has also returned to the lineup at $799, which is $200 higher than its previous price.
Apple CEO Tim Cook described the memory shortage as a "hundred-year flood" in a Wall Street Journal interview.
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He noted that after years of absorbing cost increases, the company can no longer do so. "Unfortunately, price increases are unavoidable," he said.
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The average price increase across affected products is roughly $247.
This marks a notable shift for Apple, which has historically tried to shield customers from supply chain fluctuations.
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The AI-driven demand for high-end chips has created significant pressure across the industry. Customers considering a purchase may want to act soon, as further adjustments could follow.
