Sony has introduced the Bravia 7 II series, its latest premium television lineup in India.
The new models feature True RGB technology, which uses independently controlled RGB LED lighting for more accurate colors and deeper contrast.
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Alongside improved visuals, the TVs focus on gaming, immersive sound, and AI-powered smart features designed for modern home entertainment.
Key Features of Sony Bravia 7 II
The Bravia 7 II series is powered by Sony's RGB Backlight Master Drive Pro technology.
This system independently controls red, green, and blue LEDs to enhance color precision and contrast.
Sony pairs this with the Cognitive Processor XR, which analyzes scenes in a way that mimics human vision and hearing.
The lineup also includes RGB Triluminos Max, Smooth Colour Gradation, and X-Wide Angle Pro technologies for wider viewing angles and detailed color transitions.
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Screen sizes range from 55-inch to 98-inch.
The TVs support Dolby Vision, HDR10, HLG, IMAX Enhanced, Dolby Atmos, and DTS formats for a theater-like experience.
Acoustic Multi-Audio+ technology on larger variants places sound more accurately with on-screen action. Voice Zoom 3 improves dialogue clarity during movies and shows.
For gamers, the Bravia 7 II supports 4K 120Hz gaming via HDMI 2.1, along with Variable Refresh Rate and Auto Low Latency Mode.
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Features such as Game Menu 2, Dolby Vision Gaming, PS Remote Play, Auto HDR Tone Mapping, and Auto Genre Picture Mode are also included.
The televisions run Google TV and support Google Assistant, Apple AirPlay 2, Apple HomeKit, Chromecast, and Alexa-compatible devices.
Sony has confirmed that Gemini integration for Google TV will arrive through a future software update.
Price and Availability
Sony has started pre-bookings for select Bravia 7 II models in India.
The 55-inch variant is priced at Rs 2,21,990, while the 65-inch model costs Rs 2,74,990.
The 75-inch and 85-inch variants are expected to launch by the end of June. The 98-inch model is scheduled for release by the end of July.
