Samsung has officially entered the smart glasses market.
At its Galaxy Unpacked event in London, the company unveiled intelligent eyewear powered by Google's Android XR platform and Gemini AI.
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To avoid the bulky look of traditional AR hardware, Samsung partnered with eyewear brands Gentle Monster and Warby Parker.
The frames are designed for everyday use.
The hardware is built around Qualcomm's Snapdragon AR1 Gen1 platform.
Samsung says the glasses will get up to nine hours of battery life on a single charge, with the included charging case providing seven additional full top-ups.
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The built-in camera provides visual context for the onboard AI, allowing the device to process surroundings.
Samsung is showcasing two distinct styles: a slim black frame from Gentle Monster and a brown frame with a slightly upswept brow line from Warby Parker.
Both were engineered for a lightweight fit, with Samsung working alongside the brands to refine the fit around the ears and forehead.
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On the software side, the glasses rely on Google's Gemini AI for hands-free tasks via voice, touch, and gesture controls.
The camera enables multimodal AI features: scanning whiteboards and organizing text into Notes, real-time translation, and location-based navigation.
Users can share their live point-of-view during video calls or have the AI summarize incoming messages and read them aloud.
The core concept positions the device as a direct competitor to Meta's smart glasses, bringing AI assistance into the line of sight without needing a phone.
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Samsung is keeping final launch details under wraps. The company has not yet announced pricing or an official release date for the eyewear.
