Rick Ross is offering LeBron James some straightforward career advice: head back to Miami.
The rap mogul and die-hard Heat fan told TMZ Sports in New York that the King should return to South Beach—not just for championships, but for the money.
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“I'm talking from a boss's perspective,” Ross said. “The boss move is for LeBron to come to Miami where the most billionaires are at.
Because of his brand. You got to feed the other 30 businesses that Bron has created.”
Rozay made clear he wasn't dissing Cleveland, another potential landing spot. He praised the city but said it doesn't compare to Miami.
“Cleveland, I just left Cleveland two days ago. Amazing city.
We had an amazing pool party. But it ain't nothing like Miami,” Ross said.
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He emphasized the business angle over on-court heroics.
“This is about business, guys.
I know you guys who are still fascinated, who want to see him jump from the free throw line and dunk.
No, I want to see him make some of the biggest empires and put his logos on some of those new big buildings downtown in Miami.
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And do more business with the billionaires that's down there.”
Ross sees the math as simple: more billionaires in Miami mean more opportunities for LeBron's ventures.
“I'm sure there's more billionaires in Miami than it is in Cleveland. So it's a lot of money to get.
And what y'all want to do? Watch Brian get more money on, right?
Right?”
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LeBron's future is a major NBA storyline. The Heat recently traded for Giannis Antetokounmpo, and Ross hopes they add another all-time great.
