Amazon has launched its next-generation Alexa experience in India, offering a more conversational way to use the assistant.
The new Alexa+ is available through Early Access at no cost for eligible customers using supported Echo speakers, smart displays, Fire TV devices, and the Alexa mobile app.
Conversational AI and Indian Language Support
Alexa+ supports English, Hindi, and Hinglish, allowing users to switch between languages naturally during a conversation without repeating the wake word after every request.
The assistant is designed to understand natural speech and context more effectively, and it has been tuned for Indian usage.
That includes understanding expressions such as “dhai baje” and “ek paav,” along with Indian relationship terms and Hinglish conversations.
Amazon says the technology was developed with teams in Bangalore, Hyderabad, Pune, and Chennai, covering speech recognition and language models designed for Indian homes.
Features, Integrations, and Privacy Controls
Beyond answering questions, Alexa+ can handle smart home controls, meal planning, shopping, music discovery, and entertainment.
It works with services such as Amazon Music, Spotify, Apple Music, JioSaavn, Prime Video, and Netflix.
Integrations with EazyDiner, Swiggy, District by Zomato, MakeMyTrip, Home Triangle, and TripAdvisor are coming soon.
Smart home support includes brands such as Atomberg, Qubo, Dreame, and Wipro.
Alexa+ can recognize individual household members through Voice ID and Visual ID, allowing it to tailor recommendations and remember preferences such as dietary restrictions.
It can also create voice-controlled routines, manage multiple connected devices together, and provide shopping assistance, including price-drop alerts, delivery tracking, product comparisons, and verified review summaries.
Alexa+ is built on Amazon Bedrock and connects more than 70 large language models with hundreds of services and devices.
Amazon says the system can route requests to different models depending on the task.
Privacy controls include an Alexa Privacy dashboard, interaction history management, recording retention settings, and microphone and camera controls.
