Samsung is reportedly preparing to bring its newest OLED technology to the entire Galaxy S27 lineup, with the Pro and Ultra models getting the biggest upgrade.
Citing an industry report from ETNews, the phones are expected to launch in the first quarter of 2027.
The Galaxy S27 Pro and Galaxy S27 Ultra would be the first Samsung smartphones to use the M16 OLED material set.
That same material is already appearing in Apple's iPhone 18 Pro series and the iQOO 16, making Samsung's move to its own top models a logical step.
M16 is said to offer higher peak brightness, better power efficiency, improved colour accuracy, and a longer panel lifespan than earlier generations.
Samsung is also reportedly adding Color Filter on Encapsulation (COE) technology, which boosts brightness and efficiency by removing the traditional polarizer.
Privacy Display features are also mentioned for the Pro and Ultra, helping the premium models stand apart from the rest of the series.
The standard Galaxy S27 and Galaxy S27 Plus are not being left out entirely.
Reports say they will shift from the M13 material used in recent years to M14 panels, marking the first material-set change for the base models in quite a while.
All four phones in the series are expected to use Samsung Display panels.
Screen sizes are said to range from about 6.27 inches on the standard model up to 6.89 inches on the Ultra, with the Plus and Pro sitting in between.
If these plans hold, Samsung would refresh OLED technology across its whole flagship family instead of limiting the major leap to only the most expensive models.
That could make the entire lineup more competitive while still giving the Pro and Ultra clearer advantages in display quality, efficiency, and features like privacy viewing.
Samsung Display has already shown off high-brightness M16 panels in other devices, with efficiency gains of up to 30% over older generations.
Exactly how those numbers will be tuned for the Galaxy S27 phones remains to be seen.
