Timex has introduced the Atelier GMT Première M1a in the US market, priced from $1,350.
It is one of the brand's most premium releases and its most expensive new Timex watch launched in 2026 so far.
The watch is available now through the Timex US website.
Design and build
The Atelier GMT Première M1a uses a 38mm stainless steel case with a brushed finish.
Its skeletonized outer structure exposes an IP gold-plated middle case and a matching gold-plated screw-down crown.
The watch measures 46.11mm lug-to-lug and 13.8mm thick.
A double-curved sapphire crystal with triple-layer anti-reflective coating protects the dial, while an exhibition caseback shows the internal mechanics.
Water resistance is rated at 50 meters, which is intended for everyday wear and light water exposure, but not for diving.
Movement and dial
Inside, the watch is powered by a Swiss-made Landeron 24 GMT automatic movement. The self-winding mechanism runs at 28,800 vibrations per hour (4Hz) and contains 28 jewels.
It provides a 40-hour power reserve and operates with an accuracy tolerance of +10 to -15 seconds per day.
The black enamel dial features an office GMT complication that tracks a second time zone using a dedicated 24-hour hand.
Timex has paired it with a black and green 24-hour inner ring to make it easier to distinguish between day and night.
A date window sits at 3 o'clock, while the hour markers use Swiss LumiNova for better visibility in low-light conditions.
Configurations and pricing
Timex is offering the Atelier GMT Première M1a in two configurations.
The base $1,350 model includes a black NBR (Nitrile Butadiene Rubber) strap secured by a deployant clasp.
For $1,450, the watch comes with a stainless steel bracelet featuring a butterfly deployant clasp.
The steel bracelet includes self-adjustable links, allowing users to resize the band without specialized tools.
Both options feature an 18mm lug width and utilize quick-release spring bars for tool-less strap changes.
In related news, Timex has recently launched the rugged Ironman Adrenaline watches with a clever disappearing digital display.
The brand has also introduced a striking gold-tone moon phase watch featuring a calendar-packed dial.
