Casio has launched its Baby-G BGD-10 series in the United States, following a debut in Japan last month.
The new models, pink BGD10KG-4 and blue/light blue BGD10KG-2, are available now for $99.
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Modular design and retro aesthetics
The watch features a modular case design, allowing the center timekeeping module to be popped out of the resin band.
A separate silicone holder with a strap is included, so the module can be worn as a digital charm on a backpack, belt loop, or lanyard.
The design uses translucent plastics and glitter, inspired by late-90s and early-2000s tech aesthetics.
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Beyond the modular housing, the BGD-10 functions like a standard digital Casio watch.
It is shock-resistant and water-resistant up to 100 meters, with a resin case and bezel and mineral glass covering the display.
On the wrist, it measures 42.8 x 39 x 14.7 mm and weighs 33 grams.
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The watch is powered by a CR1616 battery, estimated to last about three years.
Features include world time for 29 time zones across 30 cities, a stopwatch, a 24-hour countdown timer, and five daily alarms.
It also has a white LED backlight, full auto-calendar, and an option to mute button tones.
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In related news, Casio recently launched two retro ABL100WE watches with step tracking and three G-Shock GBA-950 models in the US.
