XPPen, a global digital art technology brand, has launched a worldwide campaign called 'Doodle the World' to celebrate its 21st anniversary.
Announced in Los Angeles on August 16, 2026, the campaign encompasses digital art, designer toys, artist collaborations, creative contests, interactive activities, new products, and anniversary offers.
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Campaign Highlights Creative Freedom
The campaign is built on the idea that creativity should have no boundaries.
XPPen is highlighting artistic expression across paper, digital screens, physical artwork, and designer toys, encouraging artists to experiment with new ideas, materials, emotions, and creative styles.
The initiative also aims to connect digital art with youth-oriented and trend-inspired designer toy culture.
Artist conversations featuring tattoo artist Chromakane and multidisciplinary artist Marina Esmeraldo explore artistic journeys, different approaches to creativity, drawing across mediums, and the freedom to create anywhere.
Global Art Toy Design Contest with TOP TOY
A major part of the anniversary is the Global Art Toy Design Contest, launched in partnership with TOP TOY.
The competition centers on Zero, TOP TOY's original IP character, and is open to creators worldwide.
Running from August 16 to October 16, 2026, participants can design in three categories: Null Shell Design, Fenix Shell Design, and Zero Figure Design.
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Artists can draw inspiration from seasons, clothing styles, personal concepts, and original themes while developing their own interpretation of Zero.
Winning designs may be turned into physical art toys, with some potentially stocked in TOP TOY stores worldwide.
Prizes include XPPen creative devices, cash, TOP TOY blind boxes, and X-Coins from the XPPen Community.
The judging panel includes graffiti artist Katun, illustrator Josephine Rais, artist Jun Oson, and TOP TOY's senior designer Tong Liu.
Artist Ultra 14 Joins the Lineup
XPPen also launched the Artist Ultra 14 on August 17, expanding its Artist Ultra Series.
The new drawing display is slim and portable, focusing on Ultra Clear True Color with high color accuracy.
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It is designed for an immersive drawing experience while remaining portable.
The Artist Ultra 14 will be among the prizes in the contest and the anniversary game.
Anniversary Games and Offers
XPPen is hosting an interactive online experience on its official website, including the 21-Day Doodle Journey, creative activities, and a prize wheel.
Special promotions are available through official online stores, with discounts up to 50% on selected products.
More to Come at IFA 2026
The celebrations continue at IFA 2026 in September, where XPPen plans to showcase its latest innovations and upcoming products.
More information is expected to be revealed during the event.
With 'Doodle the World,' XPPen combines its 21-year history in digital art with new creative formats, including designer toys and interactive experiences.
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The campaign serves as both a celebration of the milestone and a look at the company's vision for the future of creative expression.
