Sydney Sweeney's partnership with American Eagle is now extending to wildfire relief for her home state of Washington.
Starting Friday and running through August 31, American Eagle customers can donate to relief efforts at checkout, both online and in stores, by rounding up their purchase total or contributing an amount of their choosing.
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The initiative comes as Sweeney and her boyfriend, Scooter Braun, remain on the ground in the Spokane area, where they have been bringing food to firefighters, preparing meals, and helping displaced families secure food and shelter.
The couple has also volunteered with Second Harvest and World Central Kitchen, and Sweeney has made major donations to multiple relief organizations.
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Donations collected through American Eagle will go to Second Harvest.
The effort is personal for the "Euphoria" star, who grew up in Spokane and still has family in the area.
She recently revealed that the fires have directly affected members of her own family.
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American Eagle launched its partnership with Sweeney through the "Sydney Sweeney Has Great Jeans" campaign in July 2025 and continued the collaboration this year with the "Syd for Short" collection.
The Spokane-area fires have scorched more than 10,000 acres, destroyed hundreds of structures, and forced tens of thousands of residents from their homes.
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A man suspected of arson in one of the wildfires has been arrested and charged.
