Joe Desaavedra, the food influencer known as Joe Is Hungry, is stunned that his review of KFC's popcorn chicken went viral.
The video has racked up more than 17 million views on X alone, a result he finds baffling because he thought the segment was nothing special.
Joe tells TMZ he almost didn't post the KFC review, considering it bland compared to his usual content.
He built his audience by treating fast food reviews with cinematic seriousness, comparing his style to directors like Christopher Nolan.
With over 100 food reviews online, Joe's KFC clip unexpectedly spread like wildfire.
Despite the viral success, Joe says he won't let the fame go to his head.
He plans to continue delivering brutally honest reviews and holding fast food chains accountable.
