Conservative commentator Ben Shapiro made a rapid pivot from discussing the death of Senator Lindsey Graham to promoting a sponsor, all within seconds.
During a recent podcast episode, Shapiro transitioned from a rant about Democratic reactions to Graham's sudden death into a paid advertisement for ZipRecruiter.
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He tied the shift together by mentioning his newborn baby, framing both topics under the theme that there is no time to waste in life.
Shapiro criticized some Democrats, referring to them as "dumocrats" in line with President Trump's language, for their response to Graham's passing.
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He then said, "Whenever you talk about mortality or the passage of time it's a big reminder that you don't have time to waste ...
and that's also true when it comes to your business."
Shapiro noted that as a father who just welcomed his fifth child, he has no time to waste, and asked how one might save time on hiring before plugging ZipRecruiter as the perfect solution.
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While the segue from a heavy topic to a commercial may seem abrupt, Shapiro's approach has drawn significant attention to the ZipRecruiter promotion.
Lindsey Graham died from a "brief and sudden illness," with reports indicating paramedics responded to a 911 call at his Washington, D.
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C. home.
