LG Electronics may be considering a major shift in its TV business as global competition heats up.
A report from South Korean outlet EBN claims the company held discussions with Hisense about potential restructuring, including the sale of LG's TV division.
Executives from both companies reportedly met during a recent visit to Beijing.
While LG denied active sale negotiations, the report has sparked widespread speculation about the future of LG's television operations.
The timing aligns with increasing market pressure.
LG remains a top brand in premium OLED TVs, but Chinese rivals like Hisense and TCL have grown rapidly with competitive pricing and improved quality.
According to Omdia data, LG's global TV market share has hovered around 10-11%, while Chinese brands continue to gain.
Profit margins in the TV business have remained thin, and LG's Media and Entertainment Solutions division posted operating margins of only 1-2% last year.
LG Display's gradual exit from large LCD panel production has also reduced vertical integration advantages, affecting panel sourcing and costs.
For Hisense, acquiring LG's TV business would be a significant expansion. The company has already increased its global presence in budget, Mini LED, and premium categories.
However, the report remains speculative. No final agreement has been reached, and exploratory discussions are common in the industry.
The situation highlights the intense pressure on established TV brands as pricing competition intensifies and consumer demand shifts toward value-oriented products.
