Xiaomi's return to the horizontal foldable market is off to a strong start.
The Xiaomi 18 Fold, unveiled yesterday in China, has recorded a 310% surge in first-sale demand compared to its predecessor.
The company skipped the category last year, but now it's back with a wider, more compact design.
This new form factor sits between traditional book-style foldables and smaller foldable phones.
Xiaomi Senior Vice President Wang Xiaoyan shared the early sales figure, indicating a sharp jump in performance.
Xiaomi Group VP and CMO Xu Fei also described the device's sales as having taken off strongly.
Pre-orders are already open in China, with sales scheduled to begin on September 10.
Xiaomi 18 Fold specifications
The Xiaomi 18 Fold features a 5.38-inch outer AMOLED display and a 7.58-inch foldable AMOLED inner screen.
Both panels support a 120Hz refresh rate and up to 4,000 nits of peak brightness.
The phone measures 5.02mm when unfolded and weighs 219 grams. It runs on Xiaomi's Xring O3 chipset, with up to 16GB of RAM and 1TB of storage.
The top-end model uses LPDDR6 memory. It also packs a 6,000mAh battery with 67W wired and 50W wireless charging.
The foldable has a Leica-backed triple-camera setup with a 200-megapixel main camera, a 50-megapixel periscope telephoto with 3.5x optical zoom, and a 50-megapixel ultrawide camera.
The Xiaomi 18 Fold starts at 10,999 Yuan (~$1,640) in China. At present, it appears that Xiaomi has no plans to release the device outside China.
