Timex has expanded its Quartz E Line with three new models that revive a design first introduced in 1983.
The watches feature a rounded square case, a shape often called the TV Dial due to its resemblance to old cathode-ray tube televisions.
Instead of following oversized trends, Timex opts for a compact 30mm stainless steel case. This retro-leaning dress watch aligns with the industry's shift toward smaller, more wearable sizes.
The base model (TW6A01000) has a brushed and polished silver-tone finish with a light pink sunray dial, priced at $269.
For $289, buyers can choose between a full gold-tone version (TW6A00900) and a two-tone silver and gold variant (TW6A00800), both with champagne sunray dials.
Inside, the watches run on a basic battery-powered quartz movement, ensuring accurate time without winding.
The case is slim at 8.5mm thick with a 36.5mm lug-to-lug distance, so it sits flat on the wrist.
A flat mineral glass crystal protects the dial, which features simple hour markers and a printed minute track.
The 10mm stainless steel bracelet uses a butterfly deployant clasp that folds inward, creating a seamless look when closed.
The band adjusts to fit wrists between 5.3 and 7.5 inches.
With 50-meter water resistance, the watches can handle hand washing, rain, or light swimming, but not snorkeling or diving.
Availability and pricing
All three 30mm Quartz E Line models are available now on the Timex US website.
The base model costs $269, while the gold and two-tone versions are $289 each.
