The University of Akron is letting one season ticket holder call plays in a real game, and head coach Joe Moorhead is explaining how it will work.
Moorhead told TMZ Sports on Monday that the idea came from the athletic department, who approached him a few days ago with the proposal.
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"I was busy, unironically enough, scripting some plays for fall camp practice and came to me with the idea of a promotion that would allow a raffle winner to be a part of our game planning process," Moorhead said.
"And, you know, obviously I was a bit hesitant and skeptical, not having heard this before, but the more we talked about it, you know, we decided to give it a go."
The lucky fan will help call the plays on the Zips' opening drive of the season opener.
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Contrary to what the internet believes, it's a collaborative process with the coaching staff rather than Madden in real life, but it's still an unheard-of step for a Division I program.
Moorhead said the reaction has been huge.
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"I think the feedback has been overwhelmingly positive," the coach said.
"Not surprisingly, I'm sure there's a certain faction of social media that's going to troll and turn it into something negative.
But at the end of the day, when you get 15 million views on one Twitter post on your social media account in an age where student-athletes and fans and the general college football public look to for their content, you know, they say any publicity is good publicity, and this has been overwhelmingly positive."
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The fan will have a few weeks to gameplan, and they'll call plays on September 12 vs. Robert Morris, Akron's first home game.