Looking to elevate your beauty routine with products backed by Hollywood stars? Several celebrity-founded brands are now available on Amazon, offering everything from skincare to makeup and fragrance.
Rare Beauty by Selena Gomez
Selena Gomez launched Rare Beauty in 2020 with a mission to challenge unrealistic beauty standards. The brand emphasizes makeup that enhances individuality.
>>> Top Compact Cars for City Driving in 2025: Which One Fits Your Urban Life?
In 2025, Gomez expanded into fragrance with Rare Beauty Rare Eau De Parfum. The scent blends sweet caramel, creamy vanilla, and soft sandalwood, designed to inspire confidence.
Fenty Beauty by Rihanna
Rihanna's Fenty Beauty has been a game-changer since 2017. A standout product is the Fenty Beauty Lined + Luminized 2 Piece Lip Set.
This limited-edition kit includes the Trace'd Out Longwear Waterproof Pencil Lip Liner in shade Riri and the Gloss Bomb Universal Lip Luminizer in Grape Splash.
It delivers a perfect pout.
about-face by Halsey
Halsey's about-face line is about redefining beauty on your own terms. The brand caters to diverse, boundary-breaking creatives.
The about-face Eye Makeup Bundle includes Shadow Fix Eye Primer and Matte Fluid Eye Paint in White Noise.
It's vegan, clean, and cruelty-free, ideal for graphic liner and creative eye looks.
>>> Huawei to Launch Mate XT2 and Mate 90 Series Separately in September
FLOWER Beauty by Drew Barrymore
Drew Barrymore's FLOWER Beauty has offered budget-friendly picks since 2013.
The FLOWER Beauty Gel Crush Lip & Cheek is a multitasking gel stick that adds a soft, dewy finish to cheeks and lips.
Florence by Mills
Millie Bobby Brown launched Florence by Mills in 2019, targeting tweens and teens new to makeup and skincare.
The line is vegan, clean, and cruelty-free.
The Happy Days Skincare Set features four best-sellers: Clean Magic Face Wash, Sunny Skies Facial Moisturizer Sunscreen, Look Alive Brightening Eye Cream, and Oh Whale!
Lip Balm.
>>> Xiaomi Launches Mijia 400L French-Door Refrigerator for Small Kitchens
goop beauty by Gwyneth Paltrow
Gwyneth Paltrow's goop beauty focuses on clean, ultraluxurious essentials. The goop Beauty Youth-Boost Peptide Serum targets firmness, elasticity, wrinkles, and hyperpigmentation.
Clinically tested, it works for all skin types and tones, with visible results in six weeks.
KORA Organics by Miranda Kerr
Miranda Kerr founded KORA Organics in 2009, holding skincare to the same standards as food.
The KORA Organics Noni Glow Face Oil features noni extract from the Morinda citrifolia plant.
It supports skin barrier function and restores radiance to dull or dry skin.
The Outset by Scarlett Johansson
Scarlett Johansson created The Outset after struggling with sensitive skin.
The Firming Vegan Collagen Prep Serum is a 4-in-1 formula that firms, brightens, plumps, and hydrates without irritation.
>>> Zebronics PixaPlay 72 Plus projector launched in India at Rs 5,499
It preps skin after cleansing and before moisturizing, creating a nourished canvas.
