Fire-Boltt is expanding beyond wearables into the smartphone market with the launch of a new brand called Boltt, aimed at budget-conscious consumers in India.
The company confirmed plans to introduce affordable 4G and 5G smartphones under two lineups: Evo and Ace.
Fire-Boltt stated that the devices will be manufactured in India, focusing on reliability, performance, and accessibility.
While specific specifications, pricing, and launch dates remain undisclosed, the company promised more details in the coming weeks.
This move leverages Fire-Boltt's established ecosystem of over 40 million users from its wearable products.
The company aims to sell one million smartphone units as it strengthens its presence in consumer electronics.
For distribution, Fire-Boltt has partnered with Flipkart for a nationwide rollout, targeting metro cities as well as Tier 2 and Tier 3 markets through Flipkart's logistics network.
The Evo and Ace series are expected to launch soon, positioning Boltt to compete with established brands in India's affordable smartphone segment.
